Creative strategy, editing, product marketing management
As an Associate Product Marketing Manager at Keap, I drove the development of creative content to support a brand awareness marketing campaign titled Big Grit.
Launched with the entrepreneurial spirit in mind, Big Grit is a campaign focused on highlighting the stories of grit and survival that all entrepreneurs exude when faced with life’s trials.
As Driver of this project, I worked closely with our Creative Manager, and other contributors to develop, edit and launch all assets associated to this campaign. Visit the Big Grit page to learn more.
Big Grit was created as a beacon to entrepreneurs everywhere.
As Driver, and Production Manager of Big Grit, I developed and owned the overall strategy, interviewee selection, and go-to-market planning.
I also managed overall asset creation, which included docuseries episodes, teasers, ads, blogs, podcasts, nurture content, and more.
Our team worked in partnership with Belief Agency to create these incredible stories.
Some Big Grit Stories
Results
Despite our modest budget, we improved Keap’s brand search impressions by 16% in season one. Because of it’s great success, we launched season two in the spring-summer of 2021.