Creative strategy, editing, product management
As an Associate Product Marketing Manager at Keap, I oversaw the research and development of customer success stories.
After conducting intensive and formal interviews, I develop intricate story arches that highlight the success that entrepreneurs experience with Keap. To learn more about these stories, visit the Keap Customer Stories page.
Covid didn’t stop the creation of compelling stories.
Despite the pandemic, we were adamant to continue developing the success stories of entrepreneurs and their thriving businesses.
We developed strategic story arches, and filmed remotely to compile intricate stories highlighting the entrepreneurial spirit and the success that comes with it.
I source customers, interview them, and create the story arches for their video success stories.
After evaluating customer use of Keap, and researching their business success and industry type to align to our established target customer, I lead an extensive interview process to capture their stories. I review transcripts and footage to compile a story that accurately tells the journey of entrepreneurship, trial, and triumph of building a thriving business.
